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Research papers

Seeking a balance between the needs of a bank and the demands of the market place

Competition among banks in the United Kingdom developed very rapidly in the first half of the nineteen-seventies. The introduction of "Competition and Credit Control" in 1971 was a major factor in hastening the destruction of the earlier cartelistic...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Geoffrey C. Naylor
February 1, 1975
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Citation

Naylor, G. C. (1975a, February 01). Seeking a balance between the needs of a bank and the demands of the market place . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/seeking-a-balance-between-the-needs-of-a-bank-and-the-demands-of-the-market-place-


Research papers

Marketing research for financial services

The paper defines marketing research for financial institutions and services and indicates how research should be employed in support of marketing planning. A brief history of the development of marketing as a concept and market research as a service...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Robert M. Worcester, Roger J. Stubbs
February 1, 1975
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Citation

Worcester and Stubbs (1975a, February 01). Marketing research for financial services. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-for-financial-services


Research reports

Binaca

Ciba-Geigy plans to launch an aerosol breath freshenerspray called BINACA in the UK. This company brandhas achieved success in both North America and othercountries, and it is probably intended to follow thesame format in the UK. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1975
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Citation

, C. (1975a, January 23). Binaca. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/binaca


Research reports

Tobacco substitute

A form of Benson & Hedges Special Filter with 20% Cytrelwas tested against standard Special Filter among smokersof Special Filter employed in Middleton and Manchester.In each area, the panel of 20 was divided equally so thathalf-smoked the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1974
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Citation

, C. (1974a, December 08). Tobacco substitute. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tobacco-substitute-10481


Research papers

A segmentation study of the market for foundation garments

The shape of our paper is this. First to describe to you the background and our objectives. Second, to tell you briefly what was done. Third, to run over the key results found in Great Britain, fourth to say how they were used. And finally to offer a...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: H. Hargreaves, R. C. Roberts
December 4, 1974
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Citation

Hargreaves and Roberts (1974a, December 04). A segmentation study of the market for foundation garments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-segmentation-study-of-the-market-for-foundation-garments


Research reports

Door-step selling

The research was required to provide some preliminaryunderstanding of what door-to-door selling felt likefrom the point of view of the people who bought goodsin this way, more particularly those who bought thingsfrom door-to-door salesmen whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1974
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Citation

, C. (1974a, October 03). Door-step selling . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/door-step-selling-


Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974
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Citation

, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht


Research papers

Market research executives in Britain

This paper examines the market research profession in Britain from two view points: who we are at present and how we provide for the continuation of the species.

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: John A. Samuels, Peter Menneer
September 1, 1974
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Citation

Samuels and Menneer (1974a, September 01). Market research executives in Britain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-executives-in-britain


Research papers

The changing face of agency research in the UK

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
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Citation

Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk